Alt text, also known as "alternative text" or "alt tags," is a piece of HTML code that is added to an image on a website. It is meant to describe the content of the image for people who are unable to see it. This includes people who are using screen readers because they are blind or have low vision, as well as those who have turned off images in their web browser to save data or improve loading times.

Alt text is important for several reasons. First and foremost, it helps make the web more accessible for people with disabilities. When an image has appropriate alt text, a screen reader can read it out loud to the user, which helps them understand what is on the page. Alt text also helps search engines understand the content of an image, which can improve the website's search engine optimization (SEO).

In terms of SEO, alt text helps search engines understand what an image is about and how it relates to the rest of the content on the page. This can help the page rank higher in search results for relevant keywords. It's important to note that the alt text should accurately describe the content of the image, and not be stuffed with keywords. This is known as "keyword stuffing" and can actually hurt the page's SEO.

Writing alt text can be a bit of a challenge, especially if you're trying to write it in a fun tone. One way to approach this is to think about how you would describe the image to someone over the phone. What are the key details that they need to know in order to understand what's going on in the image? Here are a few tips for writing effective alt text:

Overall, alt text is an important element of web accessibility and SEO. By including it on all of your images, you can help make your website more accessible and improve its search engine rankings. Just be sure to keep it accurate, concise, and appropriate to the tone of your website.

Alt Image Text & SEO

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